A New Way To Unleash The Social Power Of Your Brand

Published by Doriane Mouret on November 19th, 2015  

Marketers are at the center of SoHalo’s mission. We innovate to help you engage and reach in more powerful ways. We build products that uncover the hidden potential of your relationships with consumers. We want you to make the most of your marketing budget. That’s why today, we are introducing the SoHalo Social Hub. The Read More

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SoHalo Engagement Marketing Platform with IBM’s UBX

Published by Kristin McDonnell on October 7th, 2015  

Increase IBM Marketing Cloud Personalization with Your Customers’ Social Behaviors and Social CRM Data.  Customers today are increasingly interacting with brands through social channels such as Facebook, Instagram, and Twitter.  As part of this deeper relationship, customers expect brands to unify these digital and social identities and behaviors and reflect a single customer view in Read More


What SoHalo Achieved and Learned with CollegeFest Social Hub

Published by Kristin McDonnell on September 22nd, 2015  

During the 2015 back to school season, early academic performance and lessons learned are not limited to just students in classrooms. Businesses like The Campus Agency, SoHalo, and a number of leading brands created meaningful results and insights with a new social engagement campaign, the CollegeFest Social Hub, that was a first for the college Read More

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Win Prizes from the CollegeFest Social Hub

Published by Kristin McDonnell on September 10th, 2015  

Earn points in the CollegeFest Social Hub by engaging brands on social media! The top point earners will have the greatest chances of winning one of 2 Grand Prize Packages by September 16. 1 Pair of tickets to a Red Sox game 1 Pair of tickets to a Boston Celtics game 1 Pair of tickets Read More


Campus and SoHalo Help Brands Build Valuable Student Connections with CollegeFest Social Hub

Published by Rick Sichel on September 4th, 2015  

Every fall, The Campus Agency throws a huge, back-to-school party at Boston’s historic Fenway Park. CollegeFest is celebrating its 30th year this week with over 80 participating vendors. For Boston-area college students, it’s an opportunity to engage with brands and create new memories. Students attend CollegeFest to see what’s new, participate in games and contests Read More

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Power Engagement Marketing to Delight Customers

Published by Mickey Geraghty on August 26th, 2015  

We at SoHalo believe in creating rewarding relationships between brands and their customers. With so much content noise and consumer choice in the marketplace, it’s essential for marketers to engage with customers in ways that are meaningful to them and they will share with others. I’m proud that our team has envisioned the future of Read More


Personalization 2.0: Capturing Rich Customer Data

Published by Kristin McDonnell on August 12th, 2015  

By Kristin McDonnell, COO-CMO of SoHalo Familiar Marketing Story Earlier this year, SoHalo met with a team of digital and social marketers from a leading brand, “BrandX”, to discuss how they could move toward true 1-to-1 personalization across their marketing channels. Like 80% of marketers worldwide, BrandX is delivering personalized email and, like 42% of Read More


Be a Social Marketing Hero  

Published by Mickey Geraghty on July 22nd, 2015  

CMOs have difficult jobs. They’re responsible for managing marketing spend and performance within the fast-moving, sprawling environment of marketing technology (MarTech). Revenue and brand equity growth are top priorities and are increasingly tied to customer experience (CX) strategy, a responsibility that is moving more squarely into the CMO’s domain. To be relevant and valued, CMOs Read More