TAHOE, CA — 08/20/15 — MediaPost Cross-Channel Insider Summit – Brands and agencies want to improve promotional impact across channels and campaigns, drive more customer acquisition and sales, and increase customer advocacy and loyalty with every touchpoint. Consumers want more personalized brand experiences and more recognition for their digital and social interactions as brand advocates. The integration partnership between Ifeelgoods, a rewards provider, and SoHalo, an engagement marketing platform, addresses these high-priority business and customer experience needs.
“We are always looking for new relevant partners such as SoHalo to help us scale digital rewards delivery across more marketing channels,” said Michael Amar, CEO of Ifeelgoods. “Together, we’re focused on fulfilling digital rewards that engage and delight customers.”
SoHalo’s 1-to-1 engagement marketing platform motivates, measures, and rewards valuable customer journey actions for marketers. SoHalo has integrated Ifeelgoods’ easy-to-use digital rewards fulfillment API into its platform to automate the delivery of Amazon.com Gift Cards and Virtual Visa® Cards to brand advocates. SoHalo can provide customers with micro-incentives from Ifeelgoods’ catalog of more than 100,000+ rewards including music, movies, games, and digital gift cards from the most popular retailers.
Both firms believe rewarded word-of-mouth marketing and advocacy are changing the way marketers engage with their customers. Through the integration of Ifeelgoods digital rewards fulfillment API with SoHalo’s engagement marketing platform, marketers are empowered to drive and reward customer social and digital actions, automatically and at scale. Rewards can be delivered in meaningful ways for customers and economically for brands — typically at a fraction of the cost of paid advertising.
“SoHalo has built a powerful, easy-to-use platform for creating rewarding relationships between brands and their customers,” said Mickey Geraghty, CEO of SoHalo. “Ifeelgoods’ frictionless platform and extensive rewards catalog will enable us to further empower digital and social marketers to engage their audiences in meaningful ways to support their acquisition, e-commerce, CRM, social media, customer advocacy, and loyalty objectives.”
Ifeelgoods’ turnkey platform enables companies to set up, launch and monitor rewards promotions and programs within minutes. It helps companies achieve multiple business objectives: customer acquisition, retention, engagement, employee motivation and more. End-users can directly receive rewards from 100+ integrated apps including Mailchimp, Salesforce, SurveyMonkey, Paypal and Zendesk. Gifts delivered come from Ifeelgoods’ 100,000+ rewards catalog with content that ranges from movies, songs, games, apps, newspaper subscriptions, and gift cards. The Ifeelgoods platform has delivered 30+ million rewards across industries worldwide and has powered campaigns for 300 leading brands such as Walmart, GAP and L’Oréal. Learn more: http://www.ifeelgoods.com/
SoHalo’s engagement-marketing platform empowers digital marketers to acquire, engage and convert customers. By motivating, measuring, and rewarding customer social and digital actions on Facebook, Twitter and other digital channels, brands can drive up to 10X higher engagement, 2X more revenue per customer, and 8X ROI with personalized social promotions and offers. SoHalo serves marketing teams and agencies in eight countries and has delivered over three million campaigns worldwide. Founded in 2011 by a team of marketing, SaaS, commerce, and social media leaders from Silicon Valley, SoHalo is headquartered in Redwood City, California with international patents pending. More: http://www.sohalo.com
Product Marketing Manager
Creatorbase for SoHalo